Free whitepaper
Getting Christmas Right: What the Data Reveals
An analysis of 40 bakery chains across four Christmas seasons
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Additional cost per store over the Christmas period due to returns and empty shelves.
How bakeries can have the right products available on the days that matter most.
Every year, Christmas presents bakeries with major challenges. Shifting public holiday patterns, changing customer needs and sharp fluctuations in demand make planning particularly demanding. While some products sell out early, others remain unsold.
For this whitepaper, we analysed Christmas trading periods from 2022 to 2025 across 40 bakery chains. The results reveal where the biggest challenges lie and which targeted decisions can help you reduce returns and secure product availability on the days that matter most.
In this whitepaper you will learn
Where bakeries lose the most money in Christmas planning.
Which three key levers make the biggest difference.
How to prepare for Christmas in the best possible way, starting now.
Successful Christmas planning starts with the right decisions. Use the insights from four Christmas seasons and our practical checklist to prepare your product range, order quantities and stores for the holidays.