The Schwälmer Brotladen stands out with a very broad assortment featuring a wide variety of products and a focus on confectionery with a large selection of cream cakes. It operates very different formats with different challenges, from high-traffic locations near bus and train stations to the checkout area in food retail and larger sales outlets.
The Viehmeier family recognised early on that central planning and a higher degree of automation are essential to remain successful in the future given the staffing situation. The business model, with its very broad and frequently changing assortments and the most varied formats, poses a major planning challenge.
We are all the more pleased that the Viehmeier family relies on AIPERIA to master these challenges, to automate central planning as far as possible and to make the planners' work at headquarters as simple as possible, with more time for exceptional cases.
The AIPERIA planning platform was rolled out to all branches in record time, within 6 weeks. The result is more homogeneous planning across all locations, taking the different formats and assortments into account.
"In AIPERIA, we have found a partner that brings a strong AI-based planning platform but is at the same time willing to address the very specific requirements of our business model."
Fabian Dippel, Schwälmer Brotladen
"We look forward to the long-term collaboration with the Viehmeier family and the Schwälmer Brotladen, a company built on family tradition and regional value chains. We are proud to become part of its story."
Lukas Wendland, AIPERIA